5 Most Powerful Biases Exploited by Content

Psychological biases in content marketing
Source: Crello.com

What Is a Bias?

  • Decision-making, belief, and behavioral bias
  • Social biases
  • Memory biases

The Illusion of Truth Effect

The In-Group Bias

  • Spend more and more unconsciously. Research has shown that in-group bias affects resource allocation: people feel better when they spend their money on products or services that connect them with other people. They are also less reluctant to spend money on themselves.
  • Telling others about your business/product/service. People tend to brag about their positive experiences, and group experiences usually bring positive feelings with them. A lot of mentions, especially when linked to your websites, can do wonders to your search engine ranking. Video games rely heavily on the in-group bias to drive average spending per user and overall revenue. Epic Games’ Fortnite game hit a staggering average of $58 per user in April 2018, grossing nearly $ 300 million in a single month.

Authority Bias

Psychological biases in content marketing
Source: Crello.com

Anchoring Bias

Hyperbolic Discounting Bias

  • The tangible benefits: What’s in it for me now?
  • The ease of use: How easy and how fast is it?

Observer-Expectancy Bias

Conclusion

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